Privacy Policy

1. Data Controller

This website is operated by Ryan Buys Property (trading name). Company Registration Number: [COMPANY_REGISTRATION_NUMBER].

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at:

• Email: info@ryanbuyproperty.co.uk
• Phone: 07449 977434

Our ICO Registration Number is [ICO_REGISTRATION_NUMBER].

2. What Data We Collect

2.1 Information you provide directly

When you submit an enquiry form on our website, we collect:

• Full name
• Email address
• Phone number
• Postcode
• Property type
• Number of bedrooms
• Your situation (e.g. reason for selling)
• Preferred timeline for sale

2.2 Information collected automatically

When you visit our website, the following data may be collected automatically through cookies and tracking technologies:

• Meta Pixel data: browsing behaviour, pages visited, actions taken (e.g. form submissions), device information, and browser type
• Google Analytics and Google Ads data: page views, session duration, traffic source, device type, and conversion events
• UTM parameters: campaign source, medium, campaign name, and other URL tracking parameters used to measure advertising performance
• IP addresses: collected by third-party analytics and advertising services
• Cookie identifiers: unique IDs stored on your device to recognise returning visitors

3. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

• Consent (Article 6(1)(a)): When you submit an enquiry form, you provide explicit consent by ticking the consent checkbox. You also provide consent for non-essential cookies (Meta Pixel, Google Ads) via our cookie consent banner. You may withdraw consent at any time.
• Legitimate Interest (Article 6(1)(f)): We have a legitimate interest in responding to your property enquiry, providing you with a cash offer, and improving our services. We ensure this does not override your fundamental rights and freedoms.

4. How We Use Your Data

We use the personal data we collect for the following purposes:

• To contact you about your property enquiry: We will call, email, or text you to discuss your property and provide a cash offer.
• To send you a written cash offer: Based on the information you provide, we will prepare and send a no-obligation cash offer for your property.
• To run advertising campaigns: We use Meta (Facebook/Instagram) and Google Ads to reach homeowners who may benefit from our service. Data collected via the Meta Pixel and Google Ads tags helps us measure campaign performance and target relevant audiences.
• To improve our website: Analytics data helps us understand how visitors use our site so we can improve the user experience.
• To fulfil promotional offers: If you qualify for our Amazon voucher promotion (a 100 Amazon gift voucher upon agreeing an offer), we process your data to fulfil that reward.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. When you first visit, a cookie consent banner will ask for your permission before non-essential cookies are set.

6. Meta (Facebook) Pixel

Our website uses the Meta Pixel (Pixel ID: 1637777710702061), a tracking tool provided by Meta Platforms Ireland Limited. The Meta Pixel collects data about your browsing activity on our site, including pages visited, buttons clicked, and form submissions.

This data is sent to Meta and used to:

• Measure the effectiveness of our Facebook and Instagram advertising campaigns
• Build custom audiences of website visitors for ad retargeting
• Create lookalike audiences to reach similar potential customers
• Track conversions (e.g. form submissions) attributed to our ads

Meta may combine this data with other information it holds about you from your use of Facebook, Instagram, and other Meta services.

How to opt out: You can manage your ad preferences and opt out of interest-based advertising from Meta by visiting facebook.com/adpreferences. You can also opt out through the Digital Advertising Alliance at aboutads.info/choices.

For more information, see Meta's Data Policy at facebook.com/privacy/policy.

7. Google Ads and Conversion Tracking

Our website uses Google Ads conversion tracking (Tag ID: AW-18073918706), provided by Google LLC. When you interact with one of our Google ads and subsequently visit our website, a conversion cookie is placed on your device.

This data is used to:

• Measure how many people click our Google ads and then complete an action on our website (such as submitting an enquiry form)
• Optimise our advertising spend by understanding which ads and keywords perform best
• Build remarketing audiences to show relevant ads to previous visitors

Google may process this data on servers outside the UK. Google is certified under appropriate data transfer frameworks.

How to opt out: You can opt out of personalised advertising from Google by visiting Google Ad Settings. You can also install the Google Analytics Opt-out Browser Add-on.

For more information, see Google's Privacy Policy at policies.google.com/privacy.

8. Third Parties We Share Data With

We may share your personal data with the following third parties:

• Meta Platforms Ireland Limited (Facebook): Browsing data collected via the Meta Pixel for advertising and analytics purposes. Data may be transferred to the United States under Meta's data processing terms.
• Google LLC: Browsing and conversion data collected via Google Ads and Google Analytics tags. Data may be transferred to the United States under Google's data processing terms.
• Go High Level (HighLevel Inc.): Form submission data (name, email, phone, property details) is stored in our CRM system to manage enquiries, send communications, and track the progress of property offers.

We do not sell your personal data to any third party. Data is only shared with the parties listed above for the specific purposes described in this policy.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Form submissions: Retained for 3 years from the date of submission, after which they are securely deleted from our CRM system.
• Cookies: Retained for the durations specified in the cookie table above (Section 5). You can clear cookies at any time through your browser settings.
• Analytics data: Aggregated analytics data (which does not identify individuals) may be retained indefinitely for business reporting purposes.

10. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights regarding your personal data:

• Right of Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
• Right to Erasure: You have the right to request that we delete your personal data, subject to certain legal exceptions.
• Right to Restriction of Processing: You have the right to request that we limit how we use your personal data in certain circumstances.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transfer it to another controller.
• Right to Object: You have the right to object to our processing of your personal data where we rely on legitimate interest as our legal basis.
• Rights Related to Automated Decision-Making: You have the right not to be subject to decisions based solely on automated processing, including profiling, which produce legal or similarly significant effects. We do not currently use automated decision-making.
• Right to Withdraw Consent: Where we process your data based on consent, you have the right to withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at info@ryanbuyproperty.co.uk or call 07449 977434. We will respond to your request within one month.

11. Amazon Voucher Promotion

Ryan Buys Property may offer a promotional incentive of a 100 Amazon gift voucher to homeowners who agree a cash offer through our service.

To fulfil this promotion, we process your personal data (name, email address, and details of the agreed offer) for the purpose of verifying eligibility and delivering the voucher. This processing is based on your consent and the performance of the promotional offer.

Promotional data is retained for the same period as standard form submission data (3 years) and is subject to all the same rights and protections outlined in this policy.

12. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the opportunity to address your concerns before you contact the ICO. Please reach out to us first at info@ryanbuyproperty.co.uk.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this page periodically to stay informed about how we protect your data.

This policy was last updated in April 2026.